Every big tech company today is data-driven. Products are more often built based on collected data rather than internal opinions. It’s very likely that in this moment some of apps on your device are serving you A/B test variants, checking how: new layout, text or even functionality affect your activity and engagement.
The biggest companies have dedicated Business Intelligence teams, their own data warehouses, custom analytics tools and big flat screens in conference rooms showing realtime charts.
And the most important — endless audience waiting to be analysed by pie charts or bars 📊.
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